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Read: The Mobile Internet Cultural Development or Lead New Layout

Date:2016年6月13日 15:02

Recently, the China Internet Network Information Center (CNNIC) released the 37th "Statistical Report on Internet Development in China" (hereinafter referred to as the "Report"). As a continuity of data statistical activities, "report" for the Chinese Internet trends lays out a clear outline.

As of December 2015, China had 688 million Internet users, with a yearly increase of 39.51 million. The Internet penetration rate reached 50.3%, up 2.4 percentage points from the end of 2014.

As of December 2015, the number of mobile Internet users in China reached 620 million, an increase of 63.03 million from the end of 2014. Mobile netizens accounted for 90.1% of the total netizen population, while this percentage was 85.8% in 2014.

More and more netizens use the mobile phone to access the Internet, while the number of netizens using desktops, laptops and tablets is declining. By December 2015, 90.1% of Chinese netizens accessed the Internet on the mobile phone, up by 4.3 percentage points from the end of 2014, and 18.5% used exclusively the mobile phone for Internet access, 3.2 percentage points up from the end of 2014; 67.6% used desktops, 38.7% laptops and 31.5% tablets, all up by about 4 percentage points from the end of 2014. The TV set, an entertainment and Internet access device at home, was used by 17.9% of netizens, up by 2.3 percentage points from the end of 2014.


As the network environment improves and mobile Internet technology advances, more and more demands for all sorts of mobile Internet applications emerge. From basic demands for entertainment, communication and information inquiry, to commercial trade, e-finance, to public services such as education, medical services and transport, mobile Internet has shaped a brand new form of social life and is changing the daily life of its users in a subtle way. In the future, mobile


Internet applications will be more relevant to life, attract more users from third- and fourth-tiered cities and rural areas, and further increase the Internet penetration rate in China.


The Size of Rural Internet Users

By December 2015, China had 195 million rural Internet users, accounting for 28.4% of the country's total Internet users, an increase of 16.94 million, 9.5% from the end of 2014; 493 million urban Internet users, accounting for 71.6%, an increase of 22.57 million, or 4.8% from the end of 2014. The fact that rural Internet users are taking up a growing percentage of the Internet user base, growing twice as fast as their urban counterparts, is evidence of the fruitful work of rural Internet popularization in 2015.


2015, after "speed up the construction of modern public cultural service system of opinions" , to improve coverage of public cultural services, to enhance the effectiveness of public cultural services has become a major operating point. However, due to the masses of job mobility, time fragmentation and dispersion of focus interest and other reasons, the existing infrastructure is still unable to meet the cultural needs of the masses, so that the future needs to improve ease of public cultural services as the most important work to do. Since the mobile service ubiquitous, more adapted to public cultural services into people's daily life, but also in the mobile Internet environment, we must make full use of the advantages of collecting data for mobile devices, the way the "pull services" into as "two-way interactive services." So as to give full play to the effectiveness of the existing digital infrastructure system, to create a new model of public cultural services, new content, new forms.

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